
Innowacja jako narzędzie przedsiębiorczości małej firmy na przykładzie usług motoryzacyjnych
Author(s) -
Jerzy Janczewski
Publication year - 2006
Publication title -
przedsiębiorczość, edukacja
Language(s) - English
Resource type - Journals
eISSN - 2449-9048
pISSN - 2083-3296
DOI - 10.24917/20833296.2.3
Subject(s) - automotive industry , entrepreneurship , competition (biology) , service (business) , business , product innovation , product (mathematics) , service innovation , marketing , component (thermodynamics) , innovation management , business administration , engineering , ecology , geometry , mathematics , finance , biology , aerospace engineering , physics , thermodynamics
The article present the subject of innovation as an instrument of entrepreneurship in small company from automotive service business. An innovation is defined as a change that creates new value for the enterprise and customers. In small automotive companies, innovations of end product, technology, ecology and management, are included. The product innovation is connected to the technological changes, because garage service needs to buy new equipment to increase range of its service. The ecological innovation leads to better protection of the environment. The innovation in management, in all the company or its part, is the most important. It applies to planning, organization, management, control and communication. The research shows that innovations are accepted in service garage broadly. It is result of a change in entrepreneur’s attitude to innovation, and of his better knowledge. The car mechanic must constantly update his knowledge or he would not be able to repair modern car. The innovation is his strong instrument of entrepreneurship and important component of the power of his competition, because he can not repair contemporary car. The innovation are his strong instrument of entrepreneurship and important component of competition.