Open AccessKształtowanie się aliansu strategicznego firm Nissan i Renault
Author(s) -
Piotr Lizak
Publication year - 2012
Publication title -
prace komisji geografii przemysłu polskiego towarzystwa geograficznego
Language(s) - English
Resource type - Journals
eISSN - 2449-903X
pISSN - 2080-1653
DOI - 10.24917/20801653.20.7
Subject(s) - automotive industry , business , internationalization , context (archaeology) , industrial organization , globalization , strategic alliance , alliance , production (economics) , multinational corporation , competitive advantage , commerce , economic system , market economy , international trade , marketing , economics , engineering , paleontology , macroeconomics , finance , law , political science , biology , aerospace engineering
The advancing process of economic globalization and the related increase in market competitiveness compels companies to search for new markets. Internationalisation processes present in all world-economy sectors, including the automotive industry, are manifested in such phenomena as entering into strategic alliances and the change of world corporations production structures. In the world economy, alliances are entered into mainly by high technology enterprises, such as telecommunication, information technology, aviation and automotive industries.In numerous companies, in particular in trans-national ones, there is a tendency to get involved in cooperative activity, carrying out mergers or concluding strategic alliances. Corporate strategic alliances result in the emergence of various space and production links through the creation of network connection systems, organizing world economic space at the same time.Consequently, changes occur in the ownership structure of concerns (concentration of capital), and relocation and delocalization of world production take place.In this context, this article analyses the process of shaping and functioning of the strategic alliance between Nissan and Renault international automotive corporations, as well as presents the benefits of the strategic alliance formed by the mentioned companies.