Open AccessAdvertising and business image: the Russian specificity
Author(s) -
Natalia Batsun
Publication year - 2010
Publication title -
prace komisji geografii przemysłu polskiego towarzystwa geograficznego
Language(s) - English
Resource type - Journals
eISSN - 2449-903X
pISSN - 2080-1653
DOI - 10.24917/20801653.16.17
Subject(s) - prejudice (legal term) , variety (cybernetics) , advertising , consciousness , government (linguistics) , political economy , political science , functional illiteracy , public relations , sociology , social psychology , law and economics , business , law , psychology , linguistics , philosophy , artificial intelligence , neuroscience , computer science
Unfortunately, it is otherwise in Russia – for a variety of reasons. Therefore, the image of business as a whole in this country is extremely low. First on the list of these reasons is the inertia of mass consciousness. Throughout several generations, the spirit of unacceptability of market relations has been brought up. The second reason is the behaviour of domestic businessmen, resulting in the negative image of entrepreneurship. The third is a certain selectivity of Russian mass media as to the activity of domestic businessmen, which supports the widespread prejudice that private business is a “dirty thing”. Surely, in the existing circumstances we shouldn’t ignore the factor of unfair competitive struggle and the so called anti-PR. And the fourth reason is a kind of “illiteracy” of Russian businessmen, expressed in the absence of any recognition of social responsibility before the consumer, and in ignoring the severe social situation in the society.