Open AccessPELATIHAN STRATEGI PEMASARAN ONLINE DALAM RANGKA OPTIMALISASI PEMASARAN PRODUK KHAS TEMIYANG
Author(s) -
Yolla Margaretha,
Asni Harianti,
Nur Nur,
Maya Malinda,
Andre Sunjaya
Publication year - 2021
Publication title -
prosiding seminar nasional hasil penelitian dan pengabdian kepada masyarakat
Language(s) - English
Resource type - Journals
ISSN - 2808-3199
DOI - 10.24912/psenapenmas.v0i0.13424
Subject(s) - promotion (chess) , community service , business administration , product (mathematics) , indonesian , service (business) , business , engineering , marketing , political science , public relations , mathematics , politics , linguistics , philosophy , geometry , law
Community service is one of the pillars of the Tri Dharma of Indonesian Higher Education. Through community service, educators and students can practice science and technology in society. Maranatha Christian University is one of the universities that strives to have an impact on improving the quality of society through community service. Educators specializing in Entrepreneurship and Marketing Management as a part of the Management Study Program, Faculty of Business, Maranatha Christian University, do community service at the Pasundan Rehoboth Temiyang Indramayu Christian Church. This community service activity discussed online marketing strategies for Temiyang's typical products, namely Manisan Si Mayang (candied mangoes by Temiyang) and Temiyang’s sandals. In order to get the right target market and products that are widely known, it requires online promotion and marketing. Through online marketing strategy, it is expected to be able to find the right type of online promotion and increase knowledge of online marketing for Temiyang products, so that it can become a strategy in optimizing the marketing of Temiyang's superior products and product that can be reached by the wider costomer because the are available online in market place. Pengabdian kepada masyarakat merupakan salah satu pilar dari Tri Dharma Perguruan Tinggi Indonesia. Melalui pengabdian masyarakat tenaga pendidik dan mahasiswa dapat mengamalkan ilmu pengetahuan dan teknologi pada masyarakat. Universitas Kristen Maranatha adalah salah satu perguruan tinggi yang berupaya untuk dapat memberikan dampak bagi peningkatan kualitas masyarakat melalui kegiatan pengabdian kepada masyarakat. Para tenaga pendidik peminatan Kewirausahaan dan Peminatan Manajemen Pemasaran sebagai salah bagian dari Program Studi Manajemen Fakultas Bisnis Universitas Kristen Maranatha melakukan kegiatan pengabdian kepada masyarakat di Gereja Kristen Pasundan Rehoboth Temiyang Indramayu. Kegiatan pengabdian masyarakat ini membahas tentang strategi pemasaran online produk khas Temiyang yaitu Manisan Si Mayang (Manisan Mangga Khas Temiyang) dan sendal Temiyang. Dalam rangka mendapatkan pasar sasaran yang tepat dan produk yang dikenal secara luas maka membutuhkan promosi dan pemasaran online. Dengan metode pelatihan strategi pemasaran online ini diharapkan dapat menemukan jenis promosi online yang tepat dan meningkatkan pengetahuan pemasaran online produk khas Temiyang, sehingga dapat menjadi suatu strategi dalam optimalisasi pemasaran produk unggulan khas Temiyang dan produk khas Temiyang bisa dijangkau oleh masyarakat luas karena tersedia secara online di market place.