Open AccessPengaruh EPIC Model terhadap Pembentukan Perilaku Konsumtif Generasi Z (Studi Iklan Racun Shopee Pada Aplikasi TikTok)
Author(s) -
Marvelyn Christabella,
Wulan Purnama Sari
Publication year - 2022
Publication title -
prologia
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2598-0777
DOI - 10.24912/pr.v6i2.15455
Subject(s) - advertising , psychology , business