Open AccessPengaruh EWOM, Kesadaran Merek, Citra Merek terhadap Intensi Pembelian Konsumen Produk Perawatan Kulit di Jakarta
Author(s) -
Grecia Amanda Budiono,
Frangky Slamet
Publication year - 2022
Publication title -
jurnal manajerial dan kewirausahaan
Language(s) - Italian
Resource type - Journals
ISSN - 2657-0025
DOI - 10.24912/jmk.v4i4.20563
Subject(s) - advertising , nonprobability sampling , brand image , psychology , population , business , sociology , demography