Open AccessEFFECT OF LOYALTY PROGRAM ADVANTAGES TOWARDS SATISFACTION AND BRAND LOYALTY: INDONESIAN BUBBLE TEA INDUSTRY
Author(s) -
Hong Fu Sheng,
Innocentius Bernarto
Publication year - 2022
Publication title -
jurnal muara : ilmu ekonomi dan bisnis
Language(s) - English
Resource type - Journals
eISSN - 2579-6232
pISSN - 2579-6224
DOI - 10.24912/jmieb.v6i1.16169
Subject(s) - nonprobability sampling , indonesian , loyalty , psychology , loyalty program , advertising , structural equation modeling , customer satisfaction , loyalty business model , business administration , business , marketing , mathematics , population , statistics , sociology , service quality , linguistics , philosophy , demography , service (business)