Open AccessPengaruh Kualitas Produk, Persepsi Harga, dan Citra Merek terhadap Keputusan Pembelian pada Makanan Kecil di Jakarta
Author(s) -
Vanya Dwi Nanda,
Keni Keni
Publication year - 2022
Publication title -
jurnal manajemen bisnis dan kewirausahaan
Language(s) - Italian
Resource type - Journals
ISSN - 2598-0289
DOI - 10.24912/jmbk.v6i5.20314
Subject(s) - purchasing decision , brand image , advertising , purchasing , product (mathematics) , business administration , business , quality (philosophy) , marketing , mathematics , physics , geometry , quantum mechanics