Open AccessPengaruh Brand Image, Product Price, dan Sales Promotion terhadap Purchase Decision Konsumen Produk ABC Multivitamin di Toko Watsons Indonesia pada Masa Pandemi Covid-19
Author(s) -
Geaffary Aji Nugraha,
Carunia Mulya Firdausy
Publication year - 2022
Publication title -
jurnal manajemen bisnis dan kewirausahaan
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2598-0289
DOI - 10.24912/jmbk.v6i4.19345
Subject(s) - business , advertising , multivitamin , product (mathematics) , business administration , purchasing , brand image , marketing , chemistry , mathematics , vitamin , biochemistry , geometry