Open AccessPengaruh Brand Awareness, Brand Image, dan Marketing Mix terhadap Purchase Intention Kopi Bubuk Lokal di Bali
Author(s) -
Gaus Gunawan,
Keni Keni
Publication year - 2022
Publication title -
jurnal manajemen bisnis dan kewirausahaan
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2598-0289
DOI - 10.24912/jmbk.v6i4.19314
Subject(s) - structural equation modeling , partial least squares regression , business administration , psychology , brand image , mathematics , advertising , business , statistics