Open AccessDeterminan Perceived Value dan Dampaknya pada Brand Switching pada Konsumen Produk Kosmetik Make Over
Author(s) -
Elleurfazria Handayani,
Indriyani Kusumaningrum
Publication year - 2022
Publication title -
jurnal manajemen bisnis dan kewirausahaan
Language(s) - English
Resource type - Journals
ISSN - 2598-0289
DOI - 10.24912/jmbk.v6i3.17613
Subject(s) - word of mouth , psychology , advertising , value (mathematics) , affect (linguistics) , brand experience , social psychology , humanities , statistics , mathematics , marketing , business , art , communication , product management , new product development