Open AccessDiferensiasi Layanan Sebagai Basis Implementasi Strategi Bisnis (Studi Kasus pada PT. Xyz)
Author(s) -
Livia Unsri,
Eddy Herjanto
Publication year - 2020
Publication title -
jurnal manajemen bisnis dan kewirausahaan
Language(s) - English
Resource type - Journals
ISSN - 2598-0289
DOI - 10.24912/jmbk.v4i2.7519
Subject(s) - business , strategic management , service (business) , business administration , strategic planning , process management , marketing , operations management , engineering
The purpose of this research is to identify the company’s internal and external factors, strategic planning, and service differentiation to implement the exact business strategy within the company. This research is a study case of XYZ company which moving in technology information business industry. The data in this research was collected through field and library method. The research results showed that XYZ company has implemented the service differentiation and has the above average response in facing threats and opportunities that exist in its business so that the company can use the SO strategy and expansion strategy as its business strategy.