Open AccessPengaruh Perceived Value, Brand Image, dan Trust Terhadap Loyalitas Pelanggan
Author(s) -
Yustinus Ericko Kelvianto
Publication year - 2020
Publication title -
jurnal manajemen bisnis dan kewirausahaan
Language(s) - English
Resource type - Journals
ISSN - 2598-0289
DOI - 10.24912/jmbk.v4i2.7510
Subject(s) - brand image , loyalty business model , likert scale , advertising , loyalty , psychology , survey methodology , value (mathematics) , brand loyalty , data collection , business , marketing , service (business) , service quality , mathematics , statistics , developmental psychology
The purpose of this research is to understand the effect of perceived value, brand image, and trust to Customers' Loyalty. The research design is based on descriptive method and the data was collected through primary data with five Likert-Scales questionaire. The samples of this research are customer who use one of the LCC flight service at least 2 times in 3 months. Convenience sampling method was used in order to gather data. Out of 200 questioners, 167 questioners were computed with SPSS to give the results. This research about The Effect of Perceived Value, Brand Image, and Trust to Customers' Loyalty can be concluded that Customers' loyalty is affected positively by the perceived value, brand image, and trust. Thus, the company should improve their perceived value, brand image, and trust to maintain and increase their customer's loyalty.