Open AccessPengaruh Brand Loyalty, Brand Love, Brand Commitment Terhadap Willingness To Pay A Premium Price
Author(s) -
Trisno Pangestu
Publication year - 2019
Publication title -
jurnal manajemen bisnis dan kewirausahaan
Language(s) - English
Resource type - Journals
ISSN - 2598-0289
DOI - 10.24912/jmbk.v2i1.4813
Subject(s) - successor cardinal , test (biology) , loyalty , family business , marketing , population , family member , regression analysis , business , variables , family values , sample (material) , advertising , statistics , mathematics , sociology , demography , political science , medicine , mathematical analysis , paleontology , family medicine , biology , chemistry , chromatography , law
The purpose of this research is to evaluate the influence of family and non-family member in the success of family business in trading business in Jabodetabek area. The population of this research is the successor of family business who does business in trading area. The sample of this research is the successor of family business in trading business in Jabodetabek area. Research methods that are used are questionnaire for 150 respondents. The analytical techniques that are used are classic assumption test, multiple regression analysis, t-test, F test and coefficient determination test using SPSS ver. 20.0. The result of classic assumption stated that this regression model is feasible to be used. The test result shows partially that even together there are still a positive and significance between family member and non-family member involvement for the success of family business. The result of the coefficient determination variable stated that the success of family business can be determined by family and non family member variable percentage that is 67,8% while the rest are determined by other variables.