Open AccessPosisi Daya Saing Perusahaan Taksi Blue Bird pada Era Teknologi Disruptif
Author(s) -
Victor Agustinus
Publication year - 2019
Publication title -
jurnal manajemen bisnis dan kewirausahaan
Language(s) - English
Resource type - Journals
ISSN - 2598-0289
DOI - 10.24912/jmbk.v1i1.4753
Subject(s) - the internet , business , position (finance) , macro , advertising , marketing , business administration , telecommunications , engineering , computer science , world wide web , finance , programming language
The number of internet user in Indonesia is increasing significantly. In Indonesia, internet is not only accesed by PC but also smartphone. Therefore, new companies with new business models which utilize the internet connected smartphone is popping up nowaday. Those newcomers are serious threats to existing companies. That phenomenon is called disruptive technology. It happens to all industries including taxi services. Today, conventional taxi companies are challenged by online taxi companies. This research is aimed to identifying the competitive position of conventional taxi company in macro and micro environment.