Open AccessDrivers Of Purchase Intention And Willingness To Pay Microtransactions In Mobile Legends
Author(s) -
Wilson James Metasurya Loa,
Margaretha Pink Berlianto
Publication year - 2022
Publication title -
jurnal manajemen - fakultas ekonomi universitas tarumanagara/jurnal manajemen
Language(s) - English
Resource type - Journals
eISSN - 2549-8797
pISSN - 1410-3583
DOI - 10.24912/jm.v26i3.1022
Subject(s) - nonprobability sampling , willingness to pay , indonesian , psychology , advertising , value (mathematics) , population , social psychology , marketing , business , sociology , demography , economics , statistics , mathematics , linguistics , philosophy , microeconomics