Open AccessThe Effect Of Perceived Benefits In Formatting Male Online Shoppers’ Attitude
Author(s) -
Yokie Radnan Kristiyono,
Erlyn Ribkah Roring,
Beny Beny
Publication year - 2021
Publication title -
jurnal manajemen - fakultas ekonomi universitas tarumanagara/jurnal manajemen
Language(s) - English
Resource type - Journals
eISSN - 2549-8797
pISSN - 1410-3583
DOI - 10.24912/jm.v25i2.741
Subject(s) - construct (python library) , psychology , variety (cybernetics) , product (mathematics) , advertising , marketing , social psychology , business , computer science , geometry , mathematics , artificial intelligence , programming language
This study addresses (1) whether the convenience is the multidimensional construct in perceived benefits. (2) whether the price is the multidimensional construct in perceived benefits. (3) whether the product variety is the multidimensional construct in perceived benefits. (4) whether the perceived benefit influence to the attitude towards online shopping. (5) whether the attitude towards online shopping influence on the online purchase intention. The data used in this study is collected from total of 240 respondents who are male and users of 10 most widely used e-commerce in Indonesia. The study reveals that perceived benefits are a multidimensional construct that is reflection in three dimensions, namely convenience, price, and variety product. Second, perceived benefits have a positive relationship to attitudes toward online shopping among men. Third, attitude toward online shopping have a positive relationship to online purchase intention. E-commerce companies' perceived benefits can have a positive influence on consumer's online attitudes.