Analisis Kepuasan Konsumen dengan Uji Deskriptif dan PLS Pada PerusahaanMultifinace | Zendy

Jarlest Andini Agustinanda Sonny Indrajaya | Zendy

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Analisis Kepuasan Konsumen dengan Uji Deskriptif dan PLS Pada PerusahaanMultifinace

Author(s) -

Jarlest Andini Agustinanda Sonny Indrajaya

Publication year - 2020

Publication title -

jurnal ekonomi

Language(s) - English

Resource type - Journals

ISSN - 2580-4901

DOI - 10.24912/je.v25i3.688

Subject(s) - likert scale , nonprobability sampling , customer satisfaction , psychology , population , test (biology) , descriptive statistics , statistics , business administration , mathematics , business , marketing , medicine , environmental health , paleontology , biology

This study aims, to be able to analyze and multi-finance companies in Tangerang City their impact on customer satisfaction. The population for this study were 145 respondents, calculated based on purposive sampling. The method, of collecting data using a survey method, the research instrument using, a questionnaire with a Likert scale. Methods for analyzing data using the SPSS test tool to test descriptive of customer characteristics and Partial Least Square test to obtain hypothesis results. The results, obtained in this study are positive and also very significant, and there are positive results but less significant to customer satisfaction.

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