Open AccessAnalisis Kepuasan Konsumen dengan Uji Deskriptif dan PLS Pada PerusahaanMultifinace
Author(s) -
Sonny Indrajaya,
Jarlest Andini Agustinanda
Publication year - 2020
Publication title -
jurnal ekonomi
Language(s) - English
Resource type - Journals
ISSN - 2580-4901
DOI - 10.24912/je.v25i3.688
Subject(s) - likert scale , nonprobability sampling , customer satisfaction , psychology , population , test (biology) , descriptive statistics , statistics , business administration , mathematics , business , marketing , medicine , environmental health , paleontology , biology
This study aims, to be able to analyze and multi-finance companies in Tangerang City their impact on customer satisfaction. The population for this study were 145 respondents, calculated based on purposive sampling. The method, of collecting data using a survey method, the research instrument using, a questionnaire with a Likert scale. Methods for analyzing data using the SPSS test tool to test descriptive of customer characteristics and Partial Least Square test to obtain hypothesis results. The results, obtained in this study are positive and also very significant, and there are positive results but less significant to customer satisfaction.