Open AccessPost-Pandemic Reflections on Challenges and Opportunities for Marketing Research in the 21st Century
Author(s) -
Joseph F. Hair,
Dana E. Harrison,
Jeffrey J. Risher
Publication year - 2022
Publication title -
revista inteligência competitiva
Language(s) - English
Resource type - Journals
ISSN - 2236-210X
DOI - 10.24883/iberoamericanic.v12i.2022.e0411
Subject(s) - analytics , big data , marketing , quality (philosophy) , business , pandemic , data science , marketing research , covid-19 , computer science , medicine , philosophy , disease , epistemology , pathology , infectious disease (medical specialty) , operating system