Open AccessMARKETING MIX AND BRAND IMAGE ON PURCHASE DECISION AND POST PURCHASE BEHAVIOUR: CASE STUDY OF JOGJA BAY WATERPARK
Author(s) -
Rizky Abadhanny Pribadi
Publication year - 2019
Publication title -
proceedings on engineering sciences/proceedings on engineering sciences
Language(s) - English
Resource type - Journals
eISSN - 2683-4111
pISSN - 2620-2832
DOI - 10.24874/pes01.02.094
Subject(s) - brand image , bay , marketing , business , advertising , marketing mix , engineering , civil engineering