Open AccessTHE ERA OF TRANSFORMATIVE MARKETING: SERVICE QUALITY OF MOBILE APP BASED TAXI SERVICES IN KUALA LUMPUR
Author(s) -
Muhammad Farooq,
Waqas Ali,
Waqar Younas,
Faisal Khalil-Ur-Rehman,
Qasim Ali Qurashi
Publication year - 2019
Publication title -
proceedings on engineering sciences/proceedings on engineering sciences
Language(s) - English
Resource type - Journals
eISSN - 2683-4111
pISSN - 2620-2832
DOI - 10.24874/pes01.02.006
Subject(s) - kuala lumpur , transformative learning , marketing , business , service quality , advertising , mobile apps , service (business) , quality (philosophy) , computer science , world wide web , sociology , philosophy , epistemology , pedagogy