Open AccessCONJOINT ANALYSIS OF GREEN CONSUMER PREFERENCES FOR ELECTRONIC PRODUCTS
Author(s) -
Isidora Kojcic,
Marija Kuzmanović
Publication year - 2022
Publication title -
international journal for quality research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.264
H-Index - 18
eISSN - 1800-7473
pISSN - 1800-6450
DOI - 10.24874/ijqr16.02-14
Subject(s) - conjoint analysis , business , preference , advertising , marketing , economics , microeconomics