Open AccessThe Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization
Author(s) -
Thomas Aichner,
Abdel Monim Shaltoni
Publication year - 2019
Publication title -
international journal of industrial engineering and management/ijiem. international journal of industrial engineering and management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.33
H-Index - 14
eISSN - 2683-345X
pISSN - 2217-2661
DOI - 10.24867/ijiem-2019-2-234
Subject(s) - creativity , mass customization , perception , quality (philosophy) , psychology , personalization , advertising , perceived quality , marketing , social psychology , business , brand awareness , philosophy , epistemology , neuroscience