Методический подход к повышению конкурентоспособности персонала на основе персонифицированного управления

В статье представлено обоснование актуальности исследования проблемы развития теории и методологии повышения конкурентоспособности персонала на основе персонифицированного подхода к управлению. Обоснована необходимость раскрытия содержания понятия «конкуренто-способность персонала», включающее индивидуальную и организационную составляющие, целесообразность перехода от общего к персональному управлению персоналом для наиболее полноценного раскрытия трудового и личностного потенциала каждого работника, повышения конкурентоспособности персонала. На основе проведенных эмпирических исследований установлена прямая зависимость показателей результативности и эффективности труда от показателей конкурентоспособности персонала. Представлены результаты практической апробации методического подхода к повышению конкурентоспособности на основе персонифицированного подхода к управлению персоналом на предприятиях Свердловской и Челябинской областей. The paper presents the author's methodological approach to assessing and improving the personnel competitiveness based on personalized management. Based on the review of modern domestic and foreign literature, the author substantiates the scientific and practical relevance of improving the personnel competitiveness based on the personalized management under the conditions of growing competition. Following on from the approaches described in the current scientific literature, the author defines the concept "personnel competitiveness", including individual and organizational components: professional and personal qualities of employees, as well as the organizational and economic relations between the employer and the employee in the process of improving the efficiency of the company and of the employee’s competitiveness. The author's methodical approach to assessing and improving the personnel competitiveness based on bilateral assessment and improvement of the personnel competitiveness by individual and organizational components was developed. The methodical approach includes the author's principles, methods, algorithms for assessing and improving the personnel competitiveness using personalized management. The author's matrix for assessing the personnel competitiveness by organizational and individual components was proposed. As a result of the study of the personnel performance indicators at the small and large business enterprises of the Sverdlovsk and Chelyabinsk regions the direct empirical dependences of the labor efficiency and productivity on the level of the personnel competitiveness were established. The results of testing the author's methodical approach at the enterprises of Sverdlovsk and Chelyabinsk regions using the general approach to management and the transition to personalized management to improve the personnel competitiveness during 2016-2020 were presented.