z-logo
open-access-imgOpen Access
APLIKASI TEORI PERMAINAN DALAM PENENTUAN STRATEGI PEMASARAN PROGRAM STUDI TEKNIK INFORMATIKA DAN TEKNIK INDUSTRI
Author(s) -
Diyah Wijayati,
Edi Supriyadi
Publication year - 2021
Publication title -
e-jurnal matematika
Language(s) - English
Resource type - Journals
ISSN - 2303-1751
DOI - 10.24843/mtk.2021.v10.i02.p332
Subject(s) - graduation (instrument) , competition (biology) , informatics , popularity , engineering management , computer science , marketing , engineering , business , psychology , mechanical engineering , ecology , electrical engineering , biology , social psychology
Competition in the world of education especially the highest level of education, is getting tougher in obtaining student. So that, needed to analyze the study program’s marketing strategies in facing this competition. The aim of this research is making decision to determine the optimal strategy of the study program using game theory which is solved by the linear programming method. The data in this study obtained from the Informatics and Industrial Engineering study program at Sekolah Tinggi Teknologi Bandung. From application game theory, it is recommended that game with mixed strategy is an appropriate one. Result show that the optimal marketing strategy for Informatics Engineering study program is number of graduation strategy, tuition fee strategy, and number of lecturer strategy. While the optimal marketing strategy for Industrial Engineering study program is tuition fee strategy, popularity strategy, and number of graduation strategy.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.
Having issues? You can contact us here