Open AccessPENGARUH SENI DAN SOSIAL BUDAYA TERHADAP PERSEPSI MASYARAKAT MENGENAI TATO MENGGUNAKAN STRUCTURAL EQUATION MODELING (SEM)
Author(s) -
I Gede Gandeva Umbara,
Ni Luh Putu Suciptawati,
Desak Putu Eka Nilakusmawati
Publication year - 2018
Publication title -
e-jurnal matematika
Language(s) - English
Resource type - Journals
ISSN - 2303-1751
DOI - 10.24843/mtk.2018.v07.i04.p226
Subject(s) - structural equation modeling , perception , psychology , social psychology , mathematics , statistics , neuroscience
This study purposed to know the effect of art and socio-culture on the public perception of tattoos. The data used in this study is the primary data collected using a questionnaires distributed to 200 people with 100 non-tattooed people and 100 tattooed people. This study used covariance-based Structural Equation Modeling (SEM) with AMOS software, and used three latent variables such as art, socio-culture and tattoo perception. The results of this study show art and socio-culture have a significant effect on tattoo perception.