PENGARUH SENI DAN SOSIAL BUDAYA TERHADAP PERSEPSI MASYARAKAT MENGENAI TATO MENGGUNAKAN STRUCTURAL EQUATION MODELING (SEM) | Zendy

I GEDE GANDEVA UMBARA | Zendy; NI LUH PUTU SUCIPTAWATI | Zendy; DESAK PUTU EKA NILAKUSMAWATI | Zendy

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PENGARUH SENI DAN SOSIAL BUDAYA TERHADAP PERSEPSI MASYARAKAT MENGENAI TATO MENGGUNAKAN STRUCTURAL EQUATION MODELING (SEM)

Author(s) -

I GEDE GANDEVA UMBARA,

NI LUH PUTU SUCIPTAWATI,

DESAK PUTU EKA NILAKUSMAWATI

Publication year - 2018

Publication title -

e-jurnal matematika

Language(s) - English

Resource type - Journals

ISSN - 2303-1751

DOI - 10.24843/mtk.2018.v07.i04.p226

Subject(s) - structural equation modeling , perception , psychology , social psychology , mathematics , statistics , neuroscience

This study purposed to know the effect of art and socio-culture on the public perception of tattoos. The data used in this study is the primary data collected using a questionnaires distributed to 200 people with 100 non-tattooed people and 100 tattooed people. This study used covariance-based Structural Equation Modeling (SEM) with AMOS software, and used three latent variables such as art, socio-culture and tattoo perception. The results of this study show art and socio-culture have a significant effect on tattoo perception.

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