Open AccessThe Influence of Brand Associations and Perceived Quality on Purchase Intention: Study at Cibaduyut Shoe Industry Center
Author(s) -
Anny Nurbasari,
R Gegha Para Kamanda
Publication year - 2022
Publication title -
matrik
Language(s) - English
Resource type - Journals
eISSN - 2302-8890
pISSN - 1978-2853
DOI - 10.24843/matrik:jmbk.2022.v16.i01.p13
Subject(s) - advertising , quality (philosophy) , business , marketing , pleasure , impression , psychology , philosophy , epistemology , neuroscience