Open AccessAn Overview of Impulse Purchase Behavior on F-Commerce Platform in Sumatera, Indonesia
Author(s) -
Fadilla Riska Rahayu,
Rina Suthia Hayu,
Effed Darta Hadi
Publication year - 2022
Publication title -
matrik
Language(s) - English
Resource type - Journals
eISSN - 2302-8890
pISSN - 1978-2853
DOI - 10.24843/matrik:jmbk.2022.v16.i01.p08
Subject(s) - respondent , impulse (physics) , social commerce , e commerce , advertising , business , psychology , marketing , computer science , social media , world wide web , political science , physics , quantum mechanics , law