Open AccessGenerasi Z di Bali: Lifestyle dan Social Media Influencer Mengubah Smoker Menjadi Vapor
Author(s) -
I Wayan Gede Antok Setiawan Jodi,
Bagus Nyoman Kusuma Putra,
I Made Surya Prayoga,
Tiksnayana Vipraprastha
Publication year - 2021
Publication title -
matrik
Language(s) - English
Resource type - Journals
eISSN - 2302-8890
pISSN - 1978-2853
DOI - 10.24843/matrik:jmbk.2021.v15.i02.p07
Subject(s) - influencer marketing , social media , advertising , psychology , business , marketing , political science , relationship marketing , law , marketing management
The marketing effort to attract purchase intention is to pay attention to the lifestyle in the community accompanied by social media influencers. With the increasing increase in purchase intention, especially those aimed at generation Z aged 17-25 years, this study aims to find out the relationship between lifestyle and social media influencers on purchase intention. This study involved 110 respondents in Bali. There are two hypotheses put forward for in-depth analysis. There are differences in previous studies, the results state that there is a relationship between lifestyle and social media influencers on purchase intention. This research provides a number of implications, limitations and directions for further research