Open AccessCo-Branding Citra Pertanian dan Daya Tarik Agrowisata: Studi Komparasi Taiwan dan Indonesia
Author(s) -
Nurina Rachmita,
Raldi Hendro Koestoer
Publication year - 2021
Publication title -
jumpa
Language(s) - English
Resource type - Journals
eISSN - 2502-8022
pISSN - 2406-9116
DOI - 10.24843/jumpa.2021.v07.i02.p02
Subject(s) - agribusiness , agriculture , tourism , business , agrarian society , geography , natural resource , marketing , agricultural economics , political science , economics , archaeology , law
Indonesia is an agrarian country having rich in variety of natural and biological resources. With such capacity, Indonesia has a chance to develop agribusiness, as for in the area of agritourism. However, the problem is the farmers have a limitation to create agricultural activities for tourism. This study explains agritourism development in Indonesia with Taiwan agritourism-oriented. The method uses combine approach, i.e., literature and comparative studies, and analyze them with relevant theories. The result of this study found that agritourism management in Indonesia is still limited and has not been optimized. The conclusion of this study is that Taiwan case study can be applied to promote agritourism as for Indonesia, not even limited to the agriculture sector, but it can also be applied to the cultural sector.
Keywords: Agritourism, agriculture activities, tourism, marketing strategy, farm tourism