Open AccessKUALITAS LAYANAN WISATA MEDIS YANG MEMPENGARUHI KEPUASAN DAN LOYALITAS WISATAWAN MANCANEGARA DI BALI
Author(s) -
Yudha Eka Nugraha,
Syamsul Alam Paturusi,
Ni Made Sofia Wijaya
Publication year - 2019
Publication title -
jumpa
Language(s) - English
Resource type - Journals
eISSN - 2502-8022
pISSN - 2406-9116
DOI - 10.24843/jumpa.2018.v05.i02.p08
Subject(s) - loyalty , service quality , accidental sampling , business , tourism , customer satisfaction , marketing , advertising , quality (philosophy) , service (business) , loyalty business model , medicine , geography , environmental health , population , philosophy , archaeology , epistemology
Medical Tourism is a potential sector to develop in Bali. Medical clinics offer various medical services treatment to attract tourists. The clinics must have an excellent quality of standard services to get customers satisfaction. The aim of this study is to analyze the influence of the medical services quality on tourist satisfaction and tourist loyalty in Radiance Clinic Bali. They were about 200 respondents and selected using accidental sampling technique. The analysis uses Structural Equation Model (SEM), calculated with AMOS program. The result of research examines that service quality is a main variable with significance effects on the satisfaction and loyalty of tourists’ customers in Bali. Results of the research indicated that there is direct effect between service quality to satisfaction and satisfaction to loyalty. On the other hand, indirect effect happens between service quality to loyalty.
Keywords: Service Quality, Tourist Satisfaction, Tourist Loyalty