Open AccessSTRATEGI KOMUNIKASI PEMASARAN TERPADU EKOWISATA DI KEBUN RAYA EKA KARYA, BEDUGUL, BALI
Author(s) -
Muntadliroh Muntadliroh
Publication year - 2016
Publication title -
jumpa
Language(s) - English
Resource type - Journals
eISSN - 2502-8022
pISSN - 2406-9116
DOI - 10.24843/jumpa.2016.v03.i01.p04
Subject(s) - ecotourism , botanical garden , geography , advertising , business , marketing , tourism , archaeology , ecology , biology
Ecotourism of Bali Botanical Garden, Bedugul, Tabanana Regency,
Bali, has been able to increase the number of visitors from time to
time though it is still far from the optimum level. In 2010-2011 the number of visitors at Bali Botanical Gardens was counted for 368.927 people. Based on the data, visitors interest to visit Bali
Botanical Garden are still low. Facing this problem, integrated
marketing communication strategy is needed.This paper discusses
implementation of integrated marketing communication concept
created by Philip Kotler to the market ecotourism at Bali Botanical
Garden, by using case study for qualitative research.The results of
this analysis show that implementing this concept made a better
relationship between Bali Botanical Garden and its visitors, also
increasing quantity of its visitors.