Open AccessSTRATEGI PENGEMBANGAN KUTA LOMBOK SEBAGAI DESTINASI PARIWISATA BERKELANJUTAN
Author(s) -
Kovačević Aleksandar M.
Publication year - 2015
Publication title -
jumpa
Language(s) - English
Resource type - Journals
eISSN - 2502-8022
pISSN - 2406-9116
DOI - 10.24843/jumpa.2015.v01.i02.p03
Subject(s) - swot analysis , sustainability , tourism , documentation , business , sustainable development , sustainable tourism , product (mathematics) , destinations , marketing , business administration , process management , political science , computer science , ecology , geometry , mathematics , law , biology , programming language
This article is about development strategy of Kuta Lombok as a sustainable tourism destination. It aims were identifying and analyzing potencies, obstacles, and formulating the strategies and programs.This article applied theory of planning and theory of tourism area life cycle. The data were collected by observation, in–depth interviews, and documentation studies. Data was analyzed by descriptive qualitative method, and analysis of matrix SWOT: Strengths, Weakness, Opportunities, and Threats.Potency of Kuta Lombok as a sustainable tourism destinations are consists of nature and social culture potency. The factors are that become obstacles as such the lack of adequate human resources, management of tourism destination, lack of public awareness in preventing the cleanliness and environmental sustainability, also security and comfort. The article proposes that two grand strategies include strategy of market penetration and development of tourism product.