Open AccessANALISIS DISTRIBUSI DAN MARGIN PEMASARAN IKAN CAKALANG DI KEDONGANAN, KABUPATEN BADUNG
Author(s) -
Ni Luh Novi Ekayani,
I Ketut Satriawan,
Sri Mulyani
Publication year - 2019
Publication title -
jurnal rekayasa dan manajemen agroindustri
Language(s) - English
Resource type - Journals
ISSN - 2503-488X
DOI - 10.24843/jrma.2019.v07.i03.p05
Subject(s) - profit margin , margin (machine learning) , profit (economics) , business , snowball sampling , nonprobability sampling , marketing , distribution (mathematics) , economics , mathematics , statistics , computer science , mathematical analysis , population , demography , machine learning , sociology , microeconomics
This study aims to determine the marketing distribution line of cakalang fish from fishermen in Kedonganan to the end consumers and calculate the marketing margins obtained in each distribution channel. This research was conducted in July-September 2018. This study uses a survey method that uses sampling techniques namely purposive and snowball sampling. There are 4 distribution lines of cakalang fish in Kedonganan, Badung Regency from fishermen in Kedonganan to the final consumers, namely Line I (Fisherman ® Collectors ® Market Traders ® Consumer), Line II (Fisherman ® Collectors ® Market Traders ® Motorcycle Traders ® Consumer), Line III (Fisherman ® Market Traders ® Consumer), Line IV (Fisherman ® Market Traders ® Motorcycle Traders ® Shopkeeper ® Consumer). Market and profit margins on each distribution line of cakalang fish in Kedonganan, Badung Regency from fishermen in Kedonganan to end consumers, namely on line I the marketing margin is Rp. 5.833,33/kg and the profit margin is Rp. 3.226,68/kg, line II marketing margin of Rp. 8.175,00/kg and profit margin of Rp. 3.503,42/kg, line III l marketing margin of Rp. 5.500,00/kg and profit margin of Rp. 4.095,74/kg, line IV marketing margin of Rp. 12.500,00/kg and the profit margin is Rp. 6.853,39/kg.
Keywords: cakalang fish, distribution lines, marketing margins, profit margin