Open AccessPENGARUH STRATEGI PEMASARAN, PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT TERBANG
Author(s) -
Cindy Evelyn Lovencia,
Feby Erya,
Anthony Christino,
Hendry Hendry
Publication year - 2020
Publication title -
e-jurnal manajemen
Language(s) - English
Resource type - Journals
ISSN - 2302-8912
DOI - 10.24843/ejmunud.2020.v09.i08.p18
Subject(s) - business , purchasing , sample (material) , service (business) , airplane , marketing , population , purchasing decision , advertising , engineering , sociology , chemistry , demography , chromatography , aerospace engineering
The aim is to analyze the effect of marketing, service and price strategies on the decision to buy airplane tickets at PT Duta Megah Wisata. The quantitative approach used. The type of data is quantitative data. Data sources are primary data and secondary data. The population is the consumers of PT Duta Megah Wisata totaling 133 studies with a sample of 100 respondents. Analysis of multiple linear regression data previously carried out classical assumptions. The result of the research that becomes the conclusion is that the marketing strategy has a influence on the decision to purchase airplane tickets at PT Duta Megah Wisata. Services influence in purchasing decisions for airplane tickets at PT Duta Megah Wisata. Prices influence on the decision to buy airplane tickets at PT Duta Megah Wisata. Marketing, service and price strategies influence simultaneously on the decision to purchase airplane tickets at PT Duta Megah Wisata.
Keywords: marketing strategy, service, price and purchase decisions.