Open AccessMENAKAR ASA OPTIMALISASI PROFIT MELALUI KONSEP “YUK NABUNG SAHAM”
Author(s) -
Ni Nyoman Citasti,
Gede Sri Darma
Publication year - 2020
Publication title -
e-jurnal manajemen
Language(s) - English
Resource type - Journals
ISSN - 2302-8912
DOI - 10.24843/ejmunud.2020.v09.i08.p14
Subject(s) - stock exchange , business , indonesian , stock (firearms) , stock market , capital market , profit (economics) , finance , economics , microeconomics , mechanical engineering , paleontology , linguistics , philosophy , horse , engineering , biology
The pattern of public consumption has shifted towards an increasingly complex direction. Good financial management is aimed at ensuring financial security and development in the long term. One way to manage finances is by investing. The low literacy and utility of stocks which are worrying have even been followed up by the Indonesia Stock Exchange. Through the "Yuk Nabung Saham" campaign, the Indonesia Stock Exchange is pursuing a movement capable of encouraging an increase in the number of active investors (especially domestic investors) in the Indonesian capital market. The aim of this study is to determine a strategy to optimize stock investor profits by adopting the concept of "Yuk Saving Stocks". Data analysis in this study used qualitative methods. Research using qualitative methods departs from the phenomenon that occurs in the community itself. The 'Let's Save Stocks' campaign has benefits for the community, especially BNI Sekuritas customers. The resulting benefit is the start to open people's minds about investing in the capital market. We recommend that the stakeholders make policies that can invite or influence investors in stock transactions. This is due to the high number of additional investors, but this is not balanced by the number of transactions.
Keyword: Indonesia stock exchange, let's save stocks, stocks, capital market, IDX