Open AccessHARUSKAH E-PAYMENT TRUST DITERAPKAN E-COMMERCE SEBAGAI FAKTOR KEPUASAN KONSUMEN?
Author(s) -
Arbi Siti Rabiah,
Mochammad Fahlevi,
Nendi Juhandi,
Pawit Winarto
Publication year - 2020
Publication title -
e-jurnal manajemen
Language(s) - English
Resource type - Journals
ISSN - 2302-8912
DOI - 10.24843/ejmunud.2020.v09.i07.p13
Subject(s) - payment , business , e commerce , marketing , advertising , computer science , finance , world wide web
Consumer trust related to payment is an important topic in several studies of online shopping. Consumers are very concerned about security in transactions including when making payments in cashless. This study uses a non-parametric test using SmartPLS with 243 respondents used as samples. The results of this study provide information that E-payment trust is an important factor for consumer satisfaction in E-commerce in Indonesia. Trust related to payments is closely related to information security and data privacy security of consumers when making transactions on E-commerce.
Keywords: Trust; E-Payment; Kepuasan Konsumen; E-Commerce.