Open AccessPENGARUH ORIENTASI TEKNOLOGI DAN ORIENTASI PASAR TERHADAP KINERJA PERUSAHAAN
Author(s) -
Ni Wayan Novita Diah Lestari,
I Gde Ketut Warmika
Publication year - 2019
Publication title -
e-jurnal manajemen
Language(s) - English
Resource type - Journals
ISSN - 2302-8912
DOI - 10.24843/ejmunud.2019.v08.i11.p16
Subject(s) - customer orientation , market orientation , operationalization , nonprobability sampling , business , orientation (vector space) , descriptive statistics , marketing , business administration , statistics , mathematics , population , philosophy , demography , geometry , epistemology , sociology
This research was conducted in Ubud Subdistrict in December 2018 to January 2019 using respondents to the management of the budget hotel. The number of samples taken is as many as 90 respondents with non probability sampling method, namely purposive sampling. The application of technology orientation and market orientation was measured using a questionnaire. The analytical tool used in this study is descriptive statistical test and statistical multiple linear regression test. The results of the study show that technology orientation and market orientation have a positive and significant effect on company performance. The motivation of managers of budget hotels in Ubud District towards the use of technology is very high. The motivating factor for using technology with the highest average score is ease in operationalizing. Customer orientation is one indicator in market orientation variables that has a positive and significant influence on company performance, so it can be concluded that improving company performance can be done by satisfying customer needs and always paying attention to customer tastes.
Keywords: technology orientation, market orientation, company performance