Open AccessImplementasi Corporate Social Responsibility pada Hotel Puri Santrian Sanur Bali
Author(s) -
Ni Made Yuni Sri Nadiawati,
I Gusti Ayu Nyoman Budiasih
Publication year - 2021
Publication title -
e-jurnal akuntansi
Language(s) - English
Resource type - Journals
ISSN - 2302-8556
DOI - 10.24843/eja.2021.v31.i02.p15
Subject(s) - corporate social responsibility , visitor pattern , hospitality , business , qualitative research , tourism , marketing , loyalty , business administration , management , public relations , sociology , geography , political science , social science , archaeology , computer science , economics , programming language
The implementation of CSR is considered to benefit the hospitality industry, which will impact on increasing visitor loyalty. One of the CSR awards in Bali is Tri Hita Karana (THK Award). Puri Santrian, one of the participating hotels, is a participant in the Tri Hita Karana Award. The purpose of this research is to know the implementation of CSR in Puri Santrian Hotel. This method of research uses qualitative methods. The location of this research is Hotel Puri Santrian. The informant chosen is HRD staff, Engineering staff, Accounting staff. The interview shows the Santrian Palace has implemented CSR based on the well-established philosophy of Tri Hita Karana. However, in the part of the given assistance can be more varied.
Keywords: Corporate Social Responsibility, Tri Hita Karana, Implementation Of CSR Practices.