Open AccessPengaruh Kualitas Situs Web, Nilai Hedonis, Dan Nilai Utilitarian Terhadap Niat Membeli Kembali
Author(s) -
Dyan Febrina Kusumadewi,
Noorlailie Soewarno,
Isnalita Isnalita
Publication year - 2019
Publication title -
e-jurnal akuntansi
Language(s) - English
Resource type - Journals
ISSN - 2302-8556
DOI - 10.24843/eja.2019.v28.i01.p21
Subject(s) - value (mathematics) , quality (philosophy) , business , advertising , mathematics , statistics , physics , quantum mechanics
This study aims to determine the impact of website’s quality, hedonic value, and utilitarian value toward repurchaseintention on the Lazada marketplace. This study consisted of 107 respondents of Lazada users collected through online surveys. The results indicate that the quality of information has a positive and significant effect on repurchase intention. While the quality of the system and service quality have no significant effect on repurchase intention. In addition, hedonic values ??and utilitarian values have a positive and significant effect on repurchase intention.
Keywords: Website quality, hedonic value, utilitarian value, repurchase intention.