Open AccessPERAN BRAND IMAGE MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP REPURCHASE INTENTION
Author(s) -
Ni Putu Dellya Febrianda Melzica,
I Made Wardana
Publication year - 2022
Publication title -
ekonomi dan bisnis universitas udayana (e-journal)
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2337-3067
DOI - 10.24843/eeb.2022.v11.i09.p06
Subject(s) - sobel test , brand image , psychology , nonprobability sampling , advertising , reliability (semiconductor) , data collection , validity , product (mathematics) , path analysis (statistics) , consistency (knowledge bases) , business , social psychology , computer science , mathematics , population , artificial intelligence , sociology , power (physics) , geometry , quantum mechanics , machine learning , clinical psychology , statistics , physics , demography , self esteem , psychometrics