Open AccessSTRATEGI PENINGKATAN INTERNASIONALISASI PADA UKM KERAJINAN KAYU DI KABUPATEN GIANYAR
Author(s) -
Ni Nyoman Kerti Yasa,
Wayan Yuniari,
Rai Mutiara Sari,
Anak Agung Diah Tarama Devi,
Ida Ayu Agung Upadianti Jayantari
Publication year - 2020
Publication title -
buletin studi ekonomi/buletin studi ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2580-5312
pISSN - 1410-4628
DOI - 10.24843/bse.2020.v25.i01.p09
Subject(s) - swot analysis , business , business administration , craft , internationalization , marketing , geography , archaeology , international trade
Strategies for Increasing Internationalization in Wood Craft SMEs in Gianyar Regency.This study discusses the opportunities, challenges, strengths and weaknesses of wood craft SMEsin Gianyar Regency, Bali. The results of the Assessment will be used as a basis for developing aninternationalization improvement strategy. The analysis used in this research is SWOT Analysisand External Internal Matrix. The results showed that wood handicraft SMEs in Gianyar Regencyhad strengths and good opportunities in improving their international performance. Based on theexisting environment, these SMEs are in a determined position (carefully). Therefore, a suitablebusiness strategy to be developed is a Product Development strategy by focusing on developingproduct diversification, differentiating, branding of products, maximizing cooperation in shippinggoods, and increasing the number of alternative suppliers, in order to improve international quality.