PSYCHOLINGUISTIC METHODS FOR ESTABLISHING THE BASE VALUE OF THE LEXEMЕ <i>“ARBEIT” (WORK)</i> IN AUSTRIAN LINGUISTIC CULTURE

The article is devoted to the establishment of the socio-cultural content of the basic value “Arbeit”/ work in the Austrian linguistic culture. As the main method of establishing the socio-cultural content of the basic value, a free associative experiment was used. It was conducted with linguistic culture carriers from May to July in 2018 in Vienna, Klagenfurt, Villach, Linz, Salzburg. It was found that the psychologically relevant core of the basic value “Arbeit” / work confirms the socio-cultural content of the Austrian basic value. Austrian respondents’ nuclear reactions include: Freude / joy (9), Anerkennung / recognition (6), Stress / large amount of work (6), Erfolg / success (5), Motivation / motivation (4), Geld / money (3), Spaß / pleasure (3). The reactions that are part of the core of the lexemе’s value in the Austrian linguistic culture are rather positive. Work in general gives the Austrian respondents joy and pleasure. However, they mention a great amount of work. The associates unambiguously update the components of remuneration for work and the receipt of mental benefits. In the nuclear and individual responses of respondents, obtained on the basis of an associative experiment, social and cultural features of work in Austrian society are manifested: for the Austrians colleagues do play an important role, not the work itself, many Austrians want to be self-employed and work for themselves, female labor is lower paid in Austria than male work, Austrian workers are highly qualified, and students have a qualified education that they strive to improve, Austrians complain about Stress / a lot of work. The fact that the socio-cultural content is manifested in the reactions of the Austrians may indicate the correct establishment and relevance of the socio-cultural content of the basic value.