Open AccessCooperative Communicative Strategies and Tactics as Means of English Business Discourse Harmonization
Author(s) -
Александра Владимировна Радюк
Publication year - 2013
Publication title -
vestnik mgimo-universiteta
Language(s) - English
Resource type - Journals
eISSN - 2541-9099
pISSN - 2071-8160
DOI - 10.24833/2071-8160-2013-1-28-236-239
Subject(s) - harmonization , set (abstract data type) , process (computing) , business , public relations , business english , process management , linguistics , political science , knowledge management , sociology , computer science , pedagogy , aesthetics , philosophy , programming language , operating system
The article investigates the cooperative communicative strategies and tactics of English business discourse. There is a necessity of harmonization of business discourse as a sphere of positional and interest collision. Harmonization is a process of maintaining cooperative communication leading to mutually beneficial results. The pragmatic properties of cooperative communicative strategies enable the speakers not only to achieve the set goal but also to sustain positive relationship with the partner.