Open AccessProblems and Function of Naming in Perception of Advertising Messages by Different Target Groups
Author(s) -
D. O. Skok
Publication year - 2011
Publication title -
vestnik mgimo-universiteta
Language(s) - English
Resource type - Journals
eISSN - 2541-9099
pISSN - 2071-8160
DOI - 10.24833/2071-8160-2011-5-20-232-234
Subject(s) - perception , function (biology) , advertising , psychology , cognitive psychology , business , neuroscience , biology , microbiology and biotechnology
.