Open AccessPERAN MARKETING COMMUNICATION DALAM MENDUKUNGSUSTAINABLECOMPANY (STUD I KASUS MARCOMM TOYOTA- NASMOCO GOMBEL)
Author(s) -
Ign. Wisnu Ananta Praja
Publication year - 2013
Publication title -
dekave/dekave
Language(s) - English
Resource type - Journals
eISSN - 2302-3228
pISSN - 2087-9709
DOI - 10.24821/dkv.v3i5.878
Subject(s) - business , variety (cybernetics) , marketing communication , order (exchange) , creativity , coherence (philosophical gambling strategy) , integrated marketing communications , field (mathematics) , marketing , process management , telecommunications , computer science , marketing management , psychology , relationship marketing , artificial intelligence , mathematics , statistics , finance , social psychology , pure mathematics
MarComm is a synergy, creativity, integration and integrated marketing communications byutilizing a variety of different communication elements in order to create coherence in each field to makeit more cohesive and coherent. Marcomm responsibility is to ensure proper communication is achieved;established corporate image, brand awareness is awakened, etc .. , If this can be achieved then Marcommcan be said to have goals and staying maintain the continuity of the activities I sustainable business withinthe company.Keywords: MarComm, Coherence, Sustainable Company,