PERAN MARKETING COMMUNICATION DALAM MENDUKUNGSUSTAINABLECOMPANY (STUD I KASUS MARCOMM TOYOTA- NASMOCO GOMBEL) | Zendy

IGN. Wisnu Ananta Praja | Zendy

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PERAN MARKETING COMMUNICATION DALAM MENDUKUNGSUSTAINABLECOMPANY (STUD I KASUS MARCOMM TOYOTA- NASMOCO GOMBEL)

Author(s) -

IGN. Wisnu Ananta Praja

Publication year - 2013

Publication title -

dekave

Language(s) - English

Resource type - Journals

eISSN - 2302-3228

pISSN - 2087-9709

DOI - 10.24821/dkv.v3i5.878

Subject(s) - business , variety (cybernetics) , marketing communication , order (exchange) , creativity , coherence (philosophical gambling strategy) , integrated marketing communications , field (mathematics) , marketing , process management , telecommunications , computer science , marketing management , psychology , relationship marketing , artificial intelligence , mathematics , statistics , finance , social psychology , pure mathematics

MarComm is a synergy, creativity, integration and integrated marketing communications byutilizing a variety of different communication elements in order to create coherence in each field to makeit more cohesive and coherent. Marcomm responsibility is to ensure proper communication is achieved;established corporate image, brand awareness is awakened, etc .. , If this can be achieved then Marcommcan be said to have goals and staying maintain the continuity of the activities I sustainable business withinthe company.Keywords: MarComm, Coherence, Sustainable Company,

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