Open AccessEKSPLOITASI ANAK: PELANGGARAN ETIKADESAIN PERIKLANAN TERIIADAP PERKEMBANGAN ANAK
Author(s) -
Pujiyanto Pujiyanto
Publication year - 2012
Publication title -
dekave/dekave
Language(s) - English
Resource type - Journals
eISSN - 2302-3228
pISSN - 2087-9709
DOI - 10.24821/dkv.v2i4.871
Subject(s) - advertising , pleasure , psychology , object (grammar) , code (set theory) , affect (linguistics) , business , computer science , neuroscience , communication , artificial intelligence , set (abstract data type) , programming language
The advertising often uses the object of children as models to promote products/services.Exploitation of children in advertisements can effect a great pleasure for the role (model) or who saw it(the audience), so advertising gets a positive or negative response from consumers.The appearance of ads using the model children sometimes crosses the line advertising code ofethics or manners. Violation of a particular party is not unstoppable, so that indirectly affect growth andmental development of children.Keywords: advertising, children, exploitation, ethics, audience, psychology.