Open AccessTowards Gender-Based Market Segmentation: The Differential Influence of Gender on Dining Experiences in the University Cafeteria Industry
Author(s) -
Paul Mukucha,
Divaries Cosmas Jaravaza,
Forbes Makudza
Publication year - 2022
Publication title -
management and economics review
Language(s) - English
Resource type - Journals
ISSN - 2501-885X
DOI - 10.24818/mer/2022.06-06
Subject(s) - cafeteria , market segmentation , psychographic , marketing , psychology , segmentation , service (business) , sample (material) , advertising , applied psychology , business , medicine , computer science , artificial intelligence , pathology , chemistry , chromatography