Open AccessAre interaction effects of various media advertising on firm performance super-additive or sub-additive?
Publication year - 2021
Publication title -
contabilitate şi informatică de gestiune
Language(s) - English
Resource type - Journals
ISSN - 1583-4387
DOI - 10.24818/jamis.2021.02005
Subject(s) - earnings , advertising , business , valuation (finance) , marketing , sample (material) , accounting , chromatography , chemistry