Open AccessAre interaction effects of various media advertising on firm performance super-additive or sub-additive?
Author(s) -
Maqsood Iqbal Qureshi
Publication year - 2021
Publication title -
journal of accounting and management information systems
Language(s) - English
Resource type - Journals
ISSN - 1583-4387
DOI - 10.24818/jamis.2021.02005
Subject(s) - advertising , earnings , business , valuation (finance) , marketing , accounting
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