Open AccessTHE IMPACT OF USING SOCIAL MEDIA PLATFORMS IN BUSINESS PROMOTION
Author(s) -
Oana PRICOPOAIA,
AUTHOR_ID,
Irina Olimpia Susanu,
AUTHOR_ID
Publication year - 2022
Publication title -
proceedings of the ... international management conference
Language(s) - English
Resource type - Conference proceedings
eISSN - 2783-9214
pISSN - 2286-1440
DOI - 10.24818/imc/2021/05.10
Subject(s) - social media , promotion (chess) , business , advertising , digital media , the internet , order (exchange) , attractiveness , novelty , loyalty business model , computer science , marketing , world wide web , service (business) , political science , psychology , philosophy , theology , finance , politics , psychoanalysis , service quality , law
Social media is not just about socializing or interpersonal communication, it is about the transmission of information in order to influence public opinion and to shape a particular consumption behavior. Social media can be considered media of the future because companies promote Internet activity to attract the attention of the target audience. Social media platforms are an effective, interactive, and fast means of communication for both individuals and the legal persons. For companies present in the online environment, the connection with customers is direct, the campaign promotion can be monitored through special digital tools and the results of the campaign are easy to be quantified. In online promotion it is necessary to know the target audience because the message must be customized according to the requirements, constantly updated because the online customer is always stirred towards novelty and be attractiveness, original and relevant to the promoted object. Content transmitted targets a well-defined audience and influences through objective and valuable information. Social media is a tool for social interaction and a form of two-way communication based on online services. Thus, social media marketing must become a priority for all companies that want a successful business, because they can increase the company's notoriety, customer loyalty, improve relationship with the customers and gaining a favorable image in the market.